Think about this: When you’re shopping online, what catches your eye? Plain text links hidden in paragraphs or a clean, visually appealing display box that showcases the product features and a clear call to action? The latter is easy to click on, right?
You only have one goal when doing affiliate marketing, and that is to catch your audience’s attention quickly and guide them seamlessly toward making a purchase.
How you display your affiliate links could have a huge difference in your affiliate marketing income.
You see, if you scatter a bunch of affiliate links randomly in your articles, your readers might not be swayed enough to click on those links. They are likely to ignore them like some leftovers in the fridge.
But, when you present your links in product display boxes with a little bit of product information highlighted, you have a 90% possibility of attracting a click.
Additionally, if you display products in a comparative manner, your reader can easily make a decision from that and click on one of the affiliate link display boxes.
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How to display affiliate links. (Single display box)
The best way to display affiliate links is through using Lasso display boxes.
People love visually appealing content. An attention-grabbing box is more likely to be noticed and clicked on.
If you’re an Amazon associate, Lasso provides an easy way to display Amazon affiliate links in WordPress.
For example, you can create a display box for a product as shown below:
It’s like a mini billboard within your site.
Things that are included in the display box are:
- The image of the product you’re promoting.
- A little description of the product.
- The pros and cons.
- The price.
- The call to action button.
- A badge showcasing what the product is best for.
This looks better than a plain hyperlink. Right?
Side-by-side comparison format
Another brilliant way to display affiliate links is through comparison tables. Say your niche is tech gadgets, and you’re reviewing some cool laptops.
A comparison table showing the specs, prices, and links for the three laptops you’re promoting makes it easier for readers to decide.
Here’s an example of how you can display 3 Amazon affiliate links side by side:
People love options, and a comparison table helps them make a decision quickly if they don’t wish to wade through your whole article. It’s a win-win.
Are the display boxes customizable?
Absolutely! The beauty of using Lasso display boxes to show affiliate links is that they are fully customizable. If you want the box to match your site’s branding, you can adjust the colors and layout to fit your brand.
For example:
- Colors: You can match the box to your website’s theme so it doesn’t feel out of place.
- Call-to-Action Buttons: You can change the details in the CTA buttons to fit what you want. E.g., use phrases like “Grab This Deal.”
- Ratings and Reviews: You can add star ratings to build more trust with your audience.
The tool that will help you display your affiliate links better.
Lasso is the WordPress plugin that gives you an easy way to display Amazon affiliate links in WordPress.
Here is how to create a product display box using Lasso.
Open Lasso and sign up
Connect Lasso to your website by downloading the Lasso plugin as shown below.
Laso will appear as a plugin on your WordPress dashboard.
Simply click the ‘Add new link’ button in the upper right corner and paste your affiliate link.
You’ll have the option to display your products on a single box or comparison table and other options that suit your promotion style.
Lasso Pricing
- Lasso offers a free plan that lets you create a single product display box, though you can’t customize it fully.
- The Pro plan starts at $12 per month when billed annually, or $19/m.
- A portfolio plan starts at $24 per month when billed annually, or $39/month.
Where to Promote Affiliate Links for Free
To get some eyes on your affiliate links, you need to do some marketing.
- Pinterest: This is a goldmine for affiliate marketers. Strive to publish 5 pins per day.
- Facebook Groups: Find groups where your target audience might be living. Join those groups and provide value. Avoid any spammy behavior.
- Promotional ads: Don’t be afraid to invest in paid promotion. Use social networks like Instagram or Pinterest to promote your affiliate posts to catch the attention of readers quickly.
- Do SEO the right way. Look for low-competition keywords that are easy to rank for. Strive to appear on Google page number one.
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Best Practices for Displaying Affiliate Links with Lasso WP
To get a high click-through rate, your affiliate links should appear early in your blog posts.
A lot of people don’t like reading long sentences, so the earlier you grab the attention of the reader, the better.
Place a product box immediately after the introduction. It should showcase what each product is best for and a clear CTA message.
Here is an example of display boxes appearing early, just after a few lines of introduction.
Summing up
Affiliate marketing success boils down to one simple rule. Capturing attention and guiding action.
A simple way to present your products could mean the difference between $1,000 and $12,000 per month.
Lasso has a free plan to let you try it out and see what difference it brings to your business. Though the free plan doesn’t include much, like the comparison tables, it’s enough to give you a sneak peek of how display boxes can be effective in the business of affiliate marketing.
FAQs
1. Can you increase Amazon affiliate sales with Lasso?
Yes, the Lasso product comparison table will increase your link CTR, hence attracting more potential buyers who are likely to convert. These are better than the usual hyperlinks.
2. How do you get more traffic to affiliate links?
Promoting your links the right way using paid ads can get you to your target traffic more quickly than SEO. SEO might take a long time but will be effective in the long run.
3. Is Lasso the best affiliate marketing tool?
There are other affiliate marketing tools that help affiliate marketers achieve more. What stands out with Lasso is the ability to let you create display boxes, which other tools don’t do.
So in terms of displaying affiliate links, Lasso sits at the top.