We join Amazon’s affiliate program with one motive, and that is to make affiliate commissions by recommending products to potential buyers. However, many Amazon affiliate associates struggle to turn clicks into commissions.
With the right strategy and tool, you could go from earning an affiliate commission of $100 to over $1000 monthly.
In this guide, I’ll explore actionable strategies to increase Amazon affiliate sales conversions, including how using Lasso can help you maximize your Amazon affiliate earnings.
I have included a real case scenario of why using an affiliate marketing tool will help you increase Amazon affiliate sales.
Increase Amazon Affiliate sales by creating such a comparison table below:
Article Navigation Guide
Why Do Affiliate Marketers Struggle to Increase Amazon Affiliate Sales?
It’s important to understand the problems and then eventually get to the solution.
Some common issues include:
- Low conversion rates due to poor affiliate link placements.
- Lack of product comparison and alternative recommendations. By this I mean, the products are not displayed side by side for the reader to make an easy decision.
- Affiliate links are not standing out on the page.
- Visitors are leaving the site before clicking the affiliate links.
The good news? There’s a way to fix all these.
And here is how.
Ways to increase Amazon affiliate sales
1. Showcase your affiliate links in display boxes.
The way you present your affiliate links plays a huge role when it comes to conversions.
If your links are buried in long paragraphs, your readers are less likely to click on them.
So instead of scattering hyperlinks all over your blog, here is what you can do:
Place your affiliate links inside product display boxes. A display box is like the one I have embedded below.
See how it contains important information about the product, the pros and cons, the price, a badge with a message of what the product is best for, and also the Amazon ratings.
I’m sure you’re tempted to click too. It’s that good at catching your reader’s attention.
Lasso is the affiliate marketing tool that gives you the ability to do this.
2. Use Comparison Tables to Improve Conversions
Shoppers love side-by-side product comparisons before making a decision. Something like this:
A well-structured comparison table can increase Amazon affiliate sales by helping visitors quickly evaluate options.
Imagine you’re shopping for a new laptop, but you feel stuck due to the overwhelming number of options.
Then, you open a blog post, and the first thing you find is a neat side-by-side comparison table breaking down specs, pros, and cons; the price; the Amazon rating; a clear photo; and a little description. Suddenly, the decision feels easier, right?
That’s exactly how Lasso product comparison tables help an affiliate marketer increase Amazon affiliate sales.
They remove friction from the buying process by presenting your readers with a side-by-side view of their best options Instead of scrolling through endless text.
3. Send Visitors to the Exact Page You Want Them To Be
Here’s something most affiliate marketers don’t realize. If your link sends your potential buyer to a generic product page, it will definitely kill conversions.
Think about it. If a visitor clicks your link expecting to land on a specific product or deal but ends up somewhere generic, they’ll probably get frustrated and click away without buying.
This is common with SaaS, where you need the visitor to be on a specific page, but they have to go through the homepage first and then navigate to the exact tool page you’re looking for.
For example:
I’m promoting Hyperwriter as the best reflection writer. The link I get after joining the affiliate program is something like ‘https://hyperwriteai.com/?via=trizok,’ which takes a potential subscriber to the homepage instead of the exact tool page.
To correct that, I will first maneuver to the exact tool page, pick the link, and then add my affiliate tag at the end. So my affiliate link will look like this: ‘https://www.hyperwriteai.com/aitools/reflection-writer?via=trizok.’
Notice the landing page difference from the images above when I used the two links.
A potential buyer will likely continue with a purchase on link two rather than on link one.
Also Read:
- How I earned my first affiliate commission. (The real case scenario I promised at the beginning of the article)
- Best Way To Display Affiliate Links.
4. Improve Your Call-to-Action (CTA) Strategy
A good number of affiliate marketers lose potential commissions because they don’t use strong CTAs. Phrases like “Check price on Amazon” or “See today’s deals” can drive more clicks compared to a generic “Buy Now.”
How Lasso Helps
Lasso’s customizable CTA buttons allow you to test different wording and styles to see which ones convert best.
A/B testing your CTAs can dramatically increase Amazon affiliate sales.
Check the example below:
5. Keep Your Affiliate Links Updated Automatically
Outdated prices and broken links can kill your conversions. Many Amazon affiliates unknowingly lose sales because their links become inactive.
How Lasso Helps
Lasso automatically updates your Amazon product links and prices, ensuring your visitors always see the most accurate and up-to-date information.
Final Thoughts
If you’re serious about maximizing your Amazon affiliate revenue, investing in an affiliate marketing tool like Lasso is a no-brainer. It helps you:
- Create stunning product display boxes that increase the CTR.
- Create an easy way to display affiliate products side by side.
- Automate price updates and check broken links.
- Track your affiliate performance and optimize your strategy.
FAQs
1. How can I increase my affiliate sales?
First, fix your traffic; either get more of it or make it more targeted. If you’re getting random visitors who don’t care about your offer, you’re wasting clicks. SEO, Pinterest, TikTok, or whatever; go where your buyers are.
Second, stop just “recommending” and start solving problems. No one cares that a tool exists. They care about what it fixes for them. Show how it saves time, makes money, or removes pain. Real examples. Screenshots. Proof.
Third, make clicking irresistible. A basic “Check it out here” link is weak. Instead, use something like:
“I used [product] to do [specific result]—you can try it here.”
“This saved me [X hours/money]—grab it before the price goes up.”
Also, use LassoWp to increase your CTR.
2. How to promote Amazon Affiliates
If you want to increase Amazon affiliate sales, you can’t just slap links everywhere and hope for magic.
Here’s how you actually get clicks that convert:
1. Niche down HARD. Stop trying to sell “best laptops” or “top headphones.” Go deeper—“best laptops for college students on a budget” or “headphones for gamers who hate wires.” The more specific, the better.
2. Use buyer intent keywords. Nobody searches “best running shoes” and buys immediately. But “Nike Pegasus 40 vs. Brooks Ghost 15—which is better?”? That’s someone ready to purchase. Write for them.
3. Leverage Pinterest & Google. Amazon pays peanuts, so volume matters. Pinterest is gold for product roundups (“10 cozy dorm must-haves”), and SEO will keep traffic flowing long-term.
3. Where is the best place to put Amazon affiliate links?
Drop links early, especially in product-focused posts.
Example:
“I tested three travel backpacks, and this one [Amazon link] was hands down the best.”
Comparison tables. People love quick decisions. A simple table with features, prices, and a bold “Check Price on Amazon” button works like a charm.
Image links. Text links are cool, but images grab attention. If you mention a product, show a picture of it and make it clickable.
